We are committed to building a lasting and meaningful relationship with you, our consumer, and we recognize that this relationship must be built on mutual trust.

Everything we do, and the data we collect, is in pursuit of giving you a better product experience.

  •  We do not sell your data

Our detailed privacy policy describes the types of information we collect from you directly, from your interactions with us (on our sites, mobile apps, digital tools (collectively, “Sites”) and advertising), how we use it, how we protect it, and your rights as our consumer.

Personal Information You Provide

When you create an account on a L’Oreal site, make purchases with us (online or in-store), join a loyalty program, enter a contest, share photograph, video or product reviews, call our Consumer Care Center, sign up to receive offers or email, we collect the information that you provide to us.  This information includes Personal Information (information that can be used to identify you as an individual) such as your name, social media handle, email, telephone number, home address, and payment information (such as account or credit card number).  If you use a chat feature on our Sites, we collect the information you share during the interaction.  We also collect information about your beauty preference, your use of our Sites, demographic, and interests so that we can customize your beauty experiences.

If you use one of our virtual try on features, we may collect and store your image(s), for example, if you use social sharing to send your image to a friend or post it online or if you save it to your profile.

You may also be able to register and log in to our Sites or chat features using your social media account, such as Facebook or Google. These platforms may ask your permission to share certain information with us (e.g. name, gender, profile picture) and all information is shared subject to their privacy policies.  You can control the information that we receive by changing your privacy settings offered by the relevant social media platform.

Information We Automatically Collect

We collect some data automatically when you use our Sites.  We may obtain information by automated means such as through cookies, pixels, web server logs, web beacons, and other technologies described below.  Information collected via automated means include identifiers (e.g., IP address, device ID, cookie ID, mobile advertising identifier), internet or network activity (e.g., browsing and search history, interactions with our websites or applications).  

Cookies and Other Technologies:Our Sites, applications, email messages, and advertisements may use cookies and other technologies such as pixel tags and web beacons.  These technologies are used help us to (1) remember your information so you do not have to re-enter it, (2) track and understand how you use and interact with our Sites, (3) tailor the Sites and our advertising around your preferences, (4) manage and measure the usability of the Sites, (5) understand the effectiveness of our content, (6) otherwise enhance the Sites and our beauty offerings, and (7) protect the security and integrity of our Sites.  

Cookies:

These are the types of cookies to monitor we use on our website: 

  1. Essential Cookies. These cookies are essential for the website to function or provide access to features and functionality on the website.  They are usually set in response to actions requesting services, such as setting your privacy preferences, logging in, or filling in forms.  They also enable enhanced website functionality and personalization.  These cookies (or similar technologies) are essential for the website to function, provide access to features and functionality on the website, and cannot be switched off. They are usually set in response to actions requesting services, such as setting your privacy preferences, logging in or filling in forms. These are also used in connection with website functionality, like web chat services, product recommendations, predictive sort, product search, and commenting and rating systems. Providers of these services may use their own analytics cookies (or similar technologies) to measure performance of our these services. You may be able to use your browser’s settings to block or alert you about these cookies, but some parts of the site may not work properly.
  2. Analytics Cookies. These cookies (or similar technologies), including Google Analytics, allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. We also have enabled Google Analytics Advertising Features to share information with Google about your use of this site to allow us to deliver relevant and personalized advertising or content to you on other sites.  We have enabled the following Google Analytics Advertising Features:  Remarketing with Google Analytics, Google Display Network Impression Reporting, Google Analytics Demographic and Interest Reporting, and integrated services that require Google Analytics to collect data for advertising purposes, including collecting data via marketing cookies and identifiers. You can learn more about how Google Analytics processes information here: Google Analytics Terms of Use and Google Privacy Policy.  You can also download and install the Google Analytics browser plugin available here  that allows you to disable Google Analytics across all websites.
  3.  Marketing Cookies:  These cookies may be set through our site by our advertising partners, who use this information to build a profile of your interests to show you relevant adverts (for us or other advertisers) on other sites or to other devices connected to you (cross-device advertising).  

This privacy policy does not cover information that you submit on third party websites, apps, social platforms (“Platforms”) even if we communicate with you on those sites. For example, if you post something on Facebook, Twitter or You Tube, that information is governed by the privacy policies on those Platforms.

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